Stacey Brandt
About Stacey Brandt
As the Executive Vice President and Chief Administrative Officer of one of the largest university-affiliated academic health systems in the country, with over 20 service lines and institutes across six acute care hospitals and more than 150 care locations in Florida, Stacey Brandt leads a diverse portfolio that drives the organization’s strategic growth and operational excellence. She oversees marketing, advertising, and communications to shape the TGH brand and engage its communities.
Additionally, she guides business development and external affairs to build strong partnerships and expand our reach. She oversees a team that manages project execution, process improvement, and service line operations to ensure TGH delivers high-quality, patient-centered care. By aligning system strategy with market planning, Brandt helps position the organization for long-term success in a rapidly evolving healthcare landscape.
In this capacity, Brandt served as the architect of Tampa General’s five-year strategic plan, driving the planning process and partnering with the academic health system’s senior leadership team, board of directors and other stakeholders to oversee its successful governance and execution.
Under Brandt’s leadership, the organization’s patient volume increased substantially, and its market share grew from 19.7% to 22.4% in eight years, surpassing competitors to become the consistent market leader. Additionally, she led strategic omnichannel marketing and communications plans, increasing brand awareness for TGH and TGH’s institutes, driving double-digit, year-over-year growth from 2021 to 2024, resulting in a 169% increase in impressions and a 171% increase in total PR audience over three years. Finally, the internal communication strategy helmed by Brandt supported engagement improvements from the 40th percentile to the 92nd percentile.
A veteran of the health care industry, Brandt brings over 20 years of expertise in health care strategy, business development, and marketing and communications to her role at Tampa General. Prior to joining Tampa General in 2017, Brandt spent 17 years in hospital administration at Jupiter Medical Center before serving as vice president of marketing and strategic planning.
As a recognized industry leader, Brandt frequently serves as an expert source and contributor for national media outlets and is often invited to speak at industry conferences across the country.
Brandt was recognized by Becker’s Hospital Review as both a “Chief Strategy Officer to Know” and a “Chief Marketing Officer to Know” for 2024 and 2023. This dual recognition highlights Brandt’s exceptional leadership in driving strategic growth, enhancing market presence and fostering innovative marketing and service line development strategies for Tampa General. In 2024, Brandt was included in Modern Healthcare’s 2024 class of Women Leaders, a distinction that annually honors influential women from all sectors of the health care industry who are making significant contributions to their organizations by developing policy, leading change and guiding improvements in care delivery.
In 2020, Brandt was named the winner of a Bronze Stevie Award in the “Communications or PR Campaign of the Year – COVID-19-related Information.” She spearheaded media relations efforts and marketing strategies to leverage Tampa General’s leadership and expertise throughout the pandemic, resulting in coverage spanning multiple local and national media platforms.
In service to her community, Brandt is a current member of the Board of Managers of TGH Crystal River and is a board member of the Florida Chamber of Commerce Foundation, MORE Health, Tampa General Provider Network and the Tampa General Ambulatory Services Company. Additionally, she serves as the co-chair for the 2024 and 2025 Walk to End Alzheimer's – Tampa and as the 2025-2026 Chair for the American Heart Association's Go Red for Women campaign and is a mentor for the 2025-2026 Mentor-Protégé program with the Greater Tampa Chamber of Commerce and Emerging Leaders of Tampa Bay. Brandt is also a member of the Class of 2025-2026 of the Leadership Florida Cornerstone Program.
Brandt received her master’s degree in business administration from the University of South Florida and her bachelor’s degree in public relations from the University of Florida College of Journalism and Communications with a minor in business administration and management.