Tampa General Hospital’s Stacey Brandt Named Chief Strategy Officer to Know and Chief Marketing Officer to Know by Becker’s Hospital Review

The academic health system’s chief administrative officer is recognized for excellence in strategic leadership, market growth initiatives and impactful marketing strategies.

 

Tampa, FL (June 5, 2025) – Stacey Brandt, executive vice president and chief administrative officer at Tampa General Hospital (TGH), has been recognized by Becker’s Hospital Review as both a “Chief Strategy Officer to Know” and a “Chief Marketing Officer to Know” for 2024. This dual recognition highlights Brandt’s exceptional leadership in driving strategic growth, enhancing market presence and fostering innovative marketing and service line development strategies for Tampa General, one of the nation’s leading academic health systems.

 

In her role as executive vice president and chief administrative officer, Brandt oversees strategic planning, service lines and institutes, marketing, public relations, physician business development, project management and process engineering across Tampa General’s expansive network, which includes seven hospitals and more than 150 care locations throughout Florida.

 

She serves as the architect and steward of Tampa General’s strategic plan, which encompasses six core themes: clinical and operational excellence, talent management, physician alignment, market growth, care coordination, and research and academics. This holistic, six-pointed approach advances the organization’s mission and shared purpose by enhancing patient experiences and outcomes, empowering Tampa General team members with the resources they need to excel and deepening the system’s academic partnership with the University of South Florida Health Morsani College of Medicine, in turn, expanding access to world-class care in the region.

“Over the last several years, Tampa General has made incredible strides on an exciting journey of growth, and Stacey’s vision and dedication have been instrumental in our continued success,” said John Couris, president and CEO of Tampa General. “These latest recognitions are testaments to her sharp strategic insight and her ability to translate transformational ideas into expanded and enhanced services that benefit our patients, team members and the broader health care landscape.”

Brandt spearheaded the creation and ongoing development of more than 20 service lines and institutes within Tampa General. Her leadership in this area has resulted in significant increases in patient volumes and market share across the academic health system’s primary service area. Under her guidance, institute leaders are accountable for quality, service, research, financial stability, growth and market position. As a result, Tampa General’s market share has increased from 19% to 24% over the past five years, solidifying the organization's position as a consistent market leader.

Furthermore, Brandt restructured the marketing, communications and physician business development functions for the academic health system. She manages the system’s marketing budget and has implemented strategic omnichannel marketing and communication plans that have significantly increased brand awareness for Tampa General and its institutes, driving a 60% year-over-year increase in brand impressions.

“I feel incredibly proud to work alongside a team that puts people at the heart of everything we do and leverages that cultural mindset to meaningfully advance the strategic vision of our organization,” said Brandt. “These recognitions underscore the important work our team is doing to redefine the potential of academic medicine and lay the groundwork for a more vibrant health care landscape in our community and beyond.”

For the second consecutive year, Brandt has been honored by Becker's Hospital Review as both a Chief Strategy Officer to Know and a Chief Marketing Officer to Know (2023, 2024). She was also named one of Modern Healthcare’s Women Leaders in 2024.

Brandt and the complete list of Chief Strategy Officers to Know are profiled here. She is also profiled alongside the complete list of Chief Marketing Officers to Know here.