Tampa General Hospital is Honored by Public Relations Society of America in Four Categories for Public Relations ExcellencePublished: Jan 14, 2021
By Tampa General Hospital
PRSA Tampa Bay recognizes 26 PR campaigns and announces PRestige award winners for 2020 during a virtual event on Facebook Live.
Tampa, FL (January 14, 2021) – PRSA Tampa Bay held a virtual event sharing the winners of its 2020 Prestige Awards, sponsored by McDonald’s USA. Due to COVID-19, this year’s awards ceremony was hosted on Facebook Live for the first time in the Prestige Awards’ six -year history. Tampa General Hospital was recognized in four categories, including:
- Public Affairs/Government Relations - PRestige Award
Tampa General Hospital: “We are TGH Day in Tallahassee,” by Jennifer McVan, Jennifer Crabtree
- Newsletters - Award of Excellence
Tampa General Hospital: “We are TGH,” by Lisa Greene, Daniel Wallace, and Curtis Krueger
- Media Relations - PRestige Award
Tampa General Hospital: “CareComm,” by Public Relations Team
- Videos- Short-Form Production – PRestige Award
Tampa General Hospital: “TGH Takes You Behind the Mask,” by Jennifer McVan, Phil Buck, and Diamond View Studios
Award submissions were scored by an independent panel of senior PR practitioners from the PRSA Thoroughbred chapter in central Kentucky. Campaigns were selected for demonstrating excellence in research, planning, implementation, and evaluation.
“This is such an exciting honor for Tampa General Hospital and our MarComm team. Thank you to PRSA for the recognition of our signature campaigns, video productions and events. We work very hard to support the clinical teams and share the amazing stories happening behind the scenes every day at TGH. Launching CareComm, the fourth of its kind, mission-control center, was one of the highlights of our year and we are also very proud of our inaugural, “We Are TGH” day held at the state capitol where we shared patient stories directly with our legislators. Our marcomm efforts stretch beyond our four walls, our city, our region and will only continue to reach new heights,” said Laurie Slater, senior vice president of Marketing, Communications and Physician Business Development.
The PRSA Tampa Bay Chapter’s PRestige Awards recognize outstanding public relations programs and tactics by practitioners, students, and organizations. For more information visit: http://prsatampabay.org/PRestige_Awards
ABOUT TAMPA GENERAL HOSPITAL
Tampa General Hospital, a 1006-bed non-profit academic medical center, is one of the largest hospitals in America and delivers world-class care as the region’s only center for Level l trauma and comprehensive burn care. Tampa General Hospital is the highest-ranked hospital in the market in U.S. News & World Report’s 2020-21 Best Hospitals, and one of the top 4 hospitals in Florida, with five specialties ranking among the best programs in the United States. It is one of the nation’s busiest adult solid organ transplant centers and is the primary teaching hospital for the USF Health Morsani College of Medicine. With five medical helicopters, Tampa General Hospital transports critically injured or ill patients from 23 surrounding counties to receive the advanced care they need. Tampa General houses a nationally accredited comprehensive stroke center and its 32-bed Neuroscience Intensive Care Unit is the largest on the West Coast of Florida. It also is home to the Jennifer Leigh Muma 82-bed Level IV neonatal intensive care unit, and a nationally accredited rehabilitation center. Tampa General Hospital’s footprint includes 17 Tampa General Medical Group Primary Care offices, TGH Family Care Center Kennedy, TGH Brandon Healthplex, TGH Virtual Health and 19 outpatient Radiology Centers. Tampa Bay residents also receive world-class care from the TGH Urgent Care powered by Fast Track network of clinics, and they can even receive home visits in select areas through TGH Urgent Care at Home, powered by Fast Track. As one of the largest hospitals in the country, Tampa General Hospital is first in Florida to partner with GE Healthcare and open a clinical command center that uses artificial intelligence and predictive analytics to improve and better coordinate patient care at a lower cost. For more information go to www.tgh.org.