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Published: Oct 24, 2011

By Tampa General Hospital


October 24, 2011(Tampa) – Tampa General Hospital has earned the coveted 2011-2012 Consumer Choice Award for the sixth straight year. The award, issued by the National Research Corp (NRC), identifies hospitals that healthcare consumers select for having the highest quality and image.

The survey is the nation’s largest and most comprehensive study of its kind. No other study used to measure hospital performance and preferences contains more consumer responses than the NRC study. The winning hospitals are selected by consumer perceptions on multiple quality and image ratings collected by the company’s survey. The study surveyed more than 250,000 households representing 450,000 consumers in the United States. Tampa General was the only hospital in the counties of Hernando, Hillsborough, Pasco, and Pinellas to win the recognition. “People have become very sophisticated about making healthcare decisions,” said Ron Hytoff, president and CEO of Tampa General. “And when they look at Tampa General, they see we provide services found nowhere else in the area, like treatment of burns, an adult solid organ transplant program that is nationally ranked, level 1 trauma, and a full range of rehabilitation programs. People understand that it takes highly skilled physicians and a dedicated clinical staff to provide that high level of medical care." Susan L. Henricks, President and Chief Operating Officer at NRC, said “The Consumer Choice Award provides a benchmark for consumers to show how important healthcare is to them and to their families.” “Consumers are taking a more proactive role in their healthcare decisions and demanding higher quality. In a constantly changing healthcare industry, consumer perception is becoming more and more vital to the success of all hospitals,” Henricks said. “At NRC, we know it is imperative to learn from the patient’s experience in order to improve the quality of care. The Consumer Choice Award recognizes those facilities that are meeting or exceeding the needs of consumers – their patients.” Tampa General is a 1018-bed acute care hospital on the west coast of Florida that serves as the region’s only center for Level 1 trauma care, comprehensive burn care and adult solid organ transplants. It is the primary teaching hospital for the University of South Florida College of Medicine. TGH is also one of 18 comprehensive stroke centers in Florida and is a state-certified spinal cord and brain injury rehabilitation center. National Research Corporation (NASDAQ: NRCI) is an industry leader, with more than two decades of experience in healthcare performance measurement and improvement.