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Published: Oct 22, 2010

By Tampa General Hospital


October 22, 2010 (Tampa, FL) - Tampa General Hospital has earned the coveted 2010-2011 Consumer Choice Award for the fifth straight year. The award, issued by the National Research Corp (NRC), identifies hospitals that healthcare consumers select for having the highest quality and image. The survey is the nation’s largest and most comprehensive study of its kind. No other study used to measure hospital performance and preferences contains more consumer responses than the NRC study. The winning hospitals are selected by consumer perceptions on multiple quality and image ratings collected by the company’s survey. The study surveyed more than 250,000 households representing 450,000 consumers in the United States. Tampa General was the only hospital in the counties of Hernando, Hillsborough, Pasco, and Pinellas to win the recognition. “People have become very sophisticated about making healthcare decisions,” said Ron Hytoff, president and CEO of Tampa General. “And when they look at Tampa General, they see we provide services found nowhere else in the area, like treatment of burns, an adult solid organ transplant program that is nationally ranked, level 1 trauma, and a full range of rehabilitation programs. People understand that it takes highly skilled physicians and a dedicated clinical staff to provide that high level of medical care." “Health care has become an increasingly important issue across the country and empowered consumers are making decisions for themselves and their families when selecting their healthcare facilities and services,” said Ginny Martin, president of NRC’s Ticker Division, which oversees the survey. “As care options multiply and financial challenges remain strong, consumer perception of quality continues to grow in importance. Dedication to providing high quality health care has become essential for all hospitals. In the face of adversity, these Consumer Choice award winners exemplify the dedication it takes to provide quality health care to their communities, and we are pleased to honor them through the eyes of their patients.” Tampa General is a 988-bed acute care hospital on the west coast of Florida that serves as the region’s only center for Level 1 trauma care, comprehensive burn care and adult solid organ transplants. It is the primary teaching hospital for the University of South Florida College of Medicine. TGH is also one of 16 comprehensive stroke centers in Florida and is a state-certified spinal cord and head injury rehabilitation center. National Research Corporation (NASDAQ: NRCI) is an industry leader, with more than two decades of experience in healthcare performance measurement and improvement.