USF Athletics Announces Landmark Jersey Partnership with Tampa General Hospital

As the exclusive hospital-based health care provider for the USF Bulls, Tampa General’s logo will adorn University of South Florida Football jerseys.

Tampa, FL (April 8, 2026)– University of South Florida Athletics (USF Athletics) and Tampa General Hospital (TGH) today unveiled a landmark partnership that makes Florida’s premier academic health system the official jersey patch sponsor for University of South Florida football, marking the first college athletics jersey partnership announced among programs in the state of Florida and one of the first collegiate jersey partnerships nationally with a health care provider.

The groundbreaking multi-year agreement marks a powerful evolution of a more than 25-year partnership between USF Athletics and TGH, the exclusive hospital-based health care provider for USF Athletics. With this partnership, the TGH logo will be featured prominently on the front of the Bulls football uniforms, marking a first for USF Athletics jerseys. The Bulls’ new-look uniforms will be revealed later this year and will debut on Sept. 5, when the team kicks off the 2026 season — presented by TGH — against Florida International University at Raymond James Stadium.

“Tampa General Hospital has been an extraordinary partner for USF Athletics for more than two decades, and as we charge into a new era of collegiate athletics, it’s only fitting that TGH becomes the first partner represented on our jerseys,” USF CEO of Athletics Rob Higgins said. “We are proud to have TGH represented on our jerseys in recognition of their profound impact on our community, steadfast support of our student-athletes and continued partnership in realizing our vision for the future of USF Athletics. This is more than a partnership — it’s a shared commitment to excellence, innovation and the relentless pursuit of greatness.”

“Our team at Tampa General is proud to be USF Football’s exclusive hospital-based health care provider and to have our longstanding partnership reflected on the team’s jerseys,” said John Couris, president and CEO of Florida Health Sciences Center | Tampa General Hospital. “As members of our Tampa Bay community, we have the privilege of caring for student-athletes on and off the field. At its heart, this partnership is about just that: delivering world-class, comprehensive care — powered by academic medicine — that supports their health, safety and performance year-round.”

Beyond the football jersey and future stadium and football operations center partnerships, TGH remains a core partner across USF Athletics’ 21 varsity programs.